One of the most popular activities that crowds of people from all over the world head to Milan for is undoubtedly shopping. Milan is the fashion capital of the world, the birthplace of many famous brands and the place to enjoy a real shopping spree.

The greatest concentration of shops and boutiques can be found in the area around Via Montenapoleone, also known as the Quadrilatero d'Oro della Moda, the Golden Quadrilateral of fashion.

This "high-class" shopping district is simply a must-stop for all shopaholics.

Fashion boutiques and exclusive showrooms

In the Golden Quadrilateral of Fashion, you'll find a pervasive sense of luxury and exclusivity.

Literally every corner of this district is home to luxury fashion stores, jewellers and showrooms of world-famous stylists and fashion designers, where you can enjoy the latest collections.

If you're heading straight to the district for shopping, it's a good idea to consider that money is the last thing on your mind.

In Quadrilatero d'Oro della Moda you'll come across just about every world-famous brand, many of which started their business in Milan. Admire the products of brands such as Prada, Versace, Dolce e Gabbana, Armani, Tiffany, Bulgari, Chanel and many many more.

Quadrilatero de la Moda

Which streets to head to?

The central street of this neighbourhood is Via Montenapoleone, which connects the Montenapoleone (yellow line M3) and San Babila (red line M1) metro stations. This is probably where you'll find most of the boutiques, shops and showrooms, head here to see these brands for example:

Bulgari
Burberry
Cartier
Dolce e Gabbana
Falconeri
Gucci
Hermes Milano
Louis Vuitton
Rolex
Versace
Zegna

Quadrilatero de la Moda

The second main shopping street is the busy Corso Venezia, which runs from Piazza Babila north to the Porta Venezia gate and station. On this street you will find, for example, shops of the following brands:

Armani
Dolce e Gabbana
GaGà
NeroGiardini
Prada
Zara

The third main shopping street is Via Pietro Verri, which, after crossing with Via Montenapoleone, continues on as Via Sant'Andrea. This connects Piazza Filippo Meda, near the famous Vittorio Emanuele II Gallery, with the Senate Palace. In particular, the Verri part of the street is known for several luxury watch shops. In these streets you will find shops of the following brands, for example:

Alexander McQueen
Armani
Canali
Chanel
Damiani
Givenchy
Gucci
Hublot
Jimmy Choo
Omega
Patek Philippe
Prada

The area's largest square, Piazza San Babila, near the metro station of the same name, also offers shops and boutiques of many well-known brands:

Diesel Store
Guess
Hugo Boss
L'Oréal Paris
Ray-Ban
Sisley

However, many lesser-known but high-quality and upmarket shops can be found in virtually all the side streets such as Via Borgospesso, Via della Spiga, Via Santo Spirito or the busy Via Alessandro Manzoni, where Armani and its several brands are housed in a large building.

Accommodation

If your goal in Milan is really all about shopping, then stay at one of the hotels right in the Quadrilatero della Moda. If you shop here, you probably won't have to deal with the higher hotel prices, which start at 257 eur per night. Some of the best value accommodation include the 4* Hotel Manzoni, Senato Hotel Milano or The Corner Duomo Hotel.

If you want to combine luxury shopping with luxury accommodation, then choose one of Milan's top three hotels - Bulgari Hotel Milano, Armani Hotel Milano, Mandarin Oriental.